FAQs

Website Design

Q: What’s Included With My Website?

A: Every website I design includes: Mobile and Tablet Friendly Design, Custom Graphics, Stock Photos and Photo Editing, Social Sharing Buttons, Optional Slideshows / Galleries, Click-to-Call Phone Numbers, Brand Continuity, Contact Forms, Foundational SEO, and Basic Website Training if your site is a content management system.

All these features serve multiple purposes: attract and inform new and returning clients, create opportunities for your business, promote and market your organization’s services, gain insight through data collected during visitor interactions, and have complete control over your website.

Q: Do You Provide Hosting?

A: No, I do not have my own servers. BUT, hosting and domains will be set up for the customer as the account owner through a third party provider at the best price available. When I design a new site I include hosting and domain setup. If the customer requires a larger hosting account for tons of data or a domain name owned by someone else, your pricing will be adjusted to cover those additional costs.

Q: How Long Does It Take To Create A Website?

A: Depending on the number of pages, and the functionality required, normally 10 business days for the first review for a 6-10 page site. Online Stores take a bit longer, especially if there is not a product list or products images available.

The length of time it takes to create a fully functional website is based on the custom design work and available content from the client. Revisions and edits extend how long the site will take to launch.

Q: Can I See My Website While It’s Being Created?

A: Absolutely! While I build your website, depending on the project, I will stage the site development so it won’t be live to the public, or provide you with a username and password so that you can log in and monitor the progress of your site. During this phase, we encourage your feedback if something isn’t quite what you had in mind. Once your site is ready and you have provided your approval, we make it live!

Q: Can I Integrate Existing Apps & Services I Have Into My New Site?

A: Yes you can. If you need to sync an app or service you are currently using, I can add it to your site. For larger projects including integrating management systems that are only accessed with network info, API will be needed to make it all connect.

Q: When Is Payment Required For Your Web Site Design Services?

A: For all orders, the total cost must be provided prior to beginning work. For larger projects, the payment is divided into three segments. The initial payment representing one-third of the estimated total fee is required. The second payment is required upon the halfway point, with the final third due upon completion of the project.

Q: Can I Update The Website Myself?

A: You sure can! I provide training with every CMS website so you or your staff can log into your site and make the changes you need. Training takes 2 hours. Online stores can take anywhere from 6-10 hours of training combined.

Q: Do You Update WordPress Site Plugins?

A: No. I can set up an Automatic WordPress Updater plugin, but I do not update sites periodically. Is the clients responsibility to make sure the site’s plugins, theme files and core files are up to date. If you would like me to manage your site updates and backups, please let me know.

Q: Do You Offer Web Site Support?

A: Yes I do. If you notice your website is down or something looks odd with the sites front-end display, email or call me and I’ll fix it for you. If you will be billed for the time, the amount will be discussed before I begin.

Digital Marketing

Digital Marketing FAQ’s will be available very soon.

Graphic Art

Q: How do I start an order after I contact you?

A: To begin a graphic art order, you will receive an estimate via email or over the phone and when the order is approved, I will send you an invoice. When I receive payment for the order, I will email you artwork samples for you to review. After the artwork is approved, production will begin, and your order will be delivered to you when completed. You will also receive all of the files associated with the artwork.

South Eastern PA: 100% of the order must be paid to begin.

Shipping Orders: 100% of the order must be paid to begin. Pricing will include the cost of shipping to you. When completed, you order will be shipped to you designated location.

Q: What files types will I receive?

A: You will receive JPG, PNG, PDF, AI, EPS, and InDesign files of your project when it is completed. The PDF, AI, and EPS files contain vector graphics which are usable at any size. JPG and PNG files are normally at a set size and can only be reduced and not enlarged.

Q: When Is Payment Required For Graphic Design Services?

A: For all orders, the total cost must be provided prior to beginning work. For larger projects, the payment is divided into three segments. The initial payment representing one-third of the estimated total fee is required. The second payment is required upon the halfway point, with the final third due upon completion of the project.

Q: What’s the turnaround time on orders?

A: The time frame for graphic artwork varies from project to project. Normal delivery time for the first draft of a project is 72 hours – 96 hours. Vectorizing a logo or a graphic is normally available within 24 hours.A:

Apparel Design: Screen Printed & Embroidery

Q: How do I start an order after I contact you?

A: To begin a screen-printing and embroidery order, you will receive an estimate from me via email or over the phone and when the order is approved, I will send you an invoice. When I receive payment for the order, I will email you artwork samples for you to review. For embroidered goods, I will come and show you the sample from the embroiderer and ship it to you for review. After the artwork is approved, production will begin, and your order will be delivered to you when completed.

South Eastern PA: 100% of the order must be paid to begin. Local delivery is free.

Shipping Orders: 100% of the order must be paid to begin. Pricing will include the cost of shipping to you. When completed, you order will be shipped to you designated location.

Q: What is the order minimum?

A: 12 pieces are the minimum on embroidered goods. No minimum on tee shirt orders. Anything below 12 will receive an additional charge for embroidered apparel and goods. For heat pressed goods receiving fashion film or vinyl, there is no order minimum.

Q: What is the best price I can get on printed or embroidered goods?

A: Best practice for getting the lowest price for screen printing and embroidered goods is to keep the amount of colors low on screen printed goods and use small “left chest” sizes for embroidery. What this does is speeds up production time and leaves less room for errors in printing and stitching. In addition, if you order a lot of the same colored goods in the same style, using the same artwork on all the goods, the pricing on product is lowered.

Q: I have artwork to send, which is the best file type?

A: Formats I accept: JPEG, JPG, GIF, PNG, PDF, AI, PSD, and PDF

For the best printing quality, upload the largest image size you have. I recommend images of at least 1000 pixels in height and width. If you have a worddoc or a powerpoint you used to design the art, please save the file as a PDF or a JPG so you do not lose the typeface used in creating the art.

Q: What’s the turnaround time on orders?

A: The time frame for screen printed and embroidered goods is 10-14 business days for production. Depending on where you are located, the time to ship your order will extend that time frame.

Q: Is there a fee for embroidery digitizing?

A: Yes, there are no art charges for simple screen printed artwork, but digitizing does include fees. The starting price for the embroiderer to digitize your artwork is $25. That price will increase depending on the size, stitch count, and complexity of the artwork you need embroidered.

Q: For screen printing, when is there an art charge?

A: Screen printing graphics do not have an art charge unless you need a 4 color process order or the artwork needs to be digitally printed. Graphics that require 3 screens are not charged an additional fee for creating the artwork, however, 4 color process artwork and digital printing will include an art charge depending on the size and the complexity of the artwork. 4 color process printing and digital printing using photography as the source of the artwork needs to be at least 300dpi for best quality of the finished product.

Q: Is there a fee for embroidery digitizing?

A: Yes, there are no art charges for simple screen-printed artwork, but digitizing does include fees. The starting price for the embroiderer to digitize your artwork is $25. That price will increase depending on the size, stitch count, and complexity of the artwork you need embroidered.

Q: There is something wrong with my order, what happens now?

A: If there is an issue with your order, contact me ASAP. If there is a problem with the artwork on the finished product that is was not included on your sample that was sent to you and approved before production, the order will be replaced. If there is a piece missing from your order, the piece will be replaced. Refunds only apply if the order is not delivered.

Logo Design & Branding

Q: What is the Price of a New Logo?

A: Pricing for logo design is based on the value of the customer. Depending on the amount of touch-points involved with the logo, the price differs from project to project. Please contact me to get a quote.

Q: What’s the difference between a Logo and Branding?

A logo is an identifying mark, whereas branding includes every single touch-point in which people have with your business. Your logo is a symbol that represents who you are and what you do. With branding, people will get an idea of what your business is about the moment they see your logo and you message or product. Your branding can be commercials, packaging, in-store graphics, hang-tags, the design of its website, print ads, social media ads, product photography, product placement on TV, and so on… Without a great logo, guidelines for the fonts and graphics to be used to complement your logo and the company’s message or product, your branding will miss it’s mark.

Q: Can I include a Tagline into the Logo?

A: Adding taglines to a logo is not recommended since they make the logo too cumbersome as they take up too much space. But, if that’s what the client wants, that’s what they get.

Q: What Should My Logo Contain Graphics-wise?

A: Understanding your preferences in this aspect is key. There are normally five options for what type of logo that I design. Here they are with examples of each type:

  1. Brandmark Logo
    Brandmark symbols use a strong graphic to highlight an aspect of the product or service the business sells. The symbol represents the company by association and relies on the design’s ability to evoke emotion in a viewer. Example: The Nike swoosh implies motion, the perfect representation for the company’s line of shoes and apparel.
  2. Wordmark Logo Design

    This type of logo relies on text, typeface, and unique typographic treatments to express the brand’s identity. Limited (if any) graphic icons, just text stating the name of the company and sometimes even what it does.
  3. Lettermark Logo Design
    Like a wordmark, a lettermark is entirely text, but rather than the entire name of a business the logo relies on initials to represent the brand. Examples: CNN
  4. Iconic Logo Design
    A combination of a workdmark design with a brandmark symbols. This type of logo can be very effective in communicating both what a company does and what it stands for. Example: Dunkin’ Donuts
  5. The Emblem
    An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests. Used frequently with schools, organizations or government agencies, and in the auto industry. Example: Harley-Davidson Motorcycles.

Q: Where Should I Display My Logo?

A: Everywhere you can. Online, use it on your website, digital ad campaigns and on social-media sites where you have company accounts, like Facebook, Twitter, Instagram and Pinterest. Offline, put your logo on your front door, business card, product packaging, uniform and on company stationary and contracts.

Q: When Should I Rebrand or Get a New Logo?

A: Best practice is to evaluate your logo and branding every four to six years to evaluate how it’s holding up. It’s time to re-brand and get a new logo when you notice the following:

  • Your logo looks dated?
  • Your values or mission as a business has changed?
  • You have new competition?
  • Your business expanded or changed?
  • Your audience or customer demo has changed?

Graphic Vectorizing

Q: What is the Price of a New Logo?

A: Pricing for logo design is based on the value of the customer. Depending on the amount of touch-points involved with the logo, the price differs from project to project. Please contact me to get a quote.

Q: What’s the difference between a Logo and Branding?

A logo is an identifying mark, whereas branding includes every single touch-point in which people have with your business. Your logo is a symbol that represents who you are and what you do. With branding, people will get an idea of what your business is about the moment they see your logo and you message or product. Your branding can be commercials, packaging, in-store graphics, hang-tags, the design of its website, print ads, social media ads, product photography, product placement on TV, and so on… Without a great logo, guidelines for the fonts and graphics to be used to complement your logo and the company’s message or product, your branding will miss it’s mark.

Q: Can I include a Tagline into the Logo?

A: Adding taglines to a logo is not recommended since they make the logo too cumbersome as they take up too much space. But, if that’s what the client wants, that’s what they get.

Q: What Should My Logo Contain Graphics-wise?

A: Understanding your preferences in this aspect is key. There are normally five options for what type of logo that I design. Here they are with examples of each type:

  1. Brandmark Logo
    Brandmark symbols use a strong graphic to highlight an aspect of the product or service the business sells. The symbol represents the company by association and relies on the design’s ability to evoke emotion in a viewer. Example: The Nike swoosh implies motion, the perfect representation for the company’s line of shoes and apparel.
  2. Wordmark Logo Design

    This type of logo relies on text, typeface, and unique typographic treatments to express the brand’s identity. Limited (if any) graphic icons, just text stating the name of the company and sometimes even what it does.
  3. Lettermark Logo Design
    Like a wordmark, a lettermark is entirely text, but rather than the entire name of a business the logo relies on initials to represent the brand. Examples: CNN
  4. Iconic Logo Design
    A combination of a workdmark design with a brandmark symbols. This type of logo can be very effective in communicating both what a company does and what it stands for. Example: Dunkin’ Donuts
  5. The Emblem
    An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests. Used frequently with schools, organizations or government agencies, and in the auto industry. Example: Harley-Davidson Motorcycles.

Q: Where Should I Display My Logo?

A: Everywhere you can. Online, use it on your website, digital ad campaigns and on social-media sites where you have company accounts, like Facebook, Twitter, Instagram and Pinterest. Offline, put your logo on your front door, business card, product packaging, uniform and on company stationary and contracts.

Q: When Should I Rebrand or Get a New Logo?

A: Best practice is to evaluate your logo and branding every four to six years to evaluate how it’s holding up. It’s time to re-brand and get a new logo when you notice the following:

  • Your logo looks dated?
  • Your values or mission as a business has changed?
  • You have new competition?
  • Your business expanded or changed?
  • Your audience or customer demo has changed?

Other Services

FAQs about my other services will be available soon.